Created by a Curl Specialist Who’s Been Where You Are
Hi, I’m Matasha—curl specialist, salon owner, and founder of Love Your Curls.
For years, I struggled with my natural hair. Frizz, flat roots, wasted products—I tried everything, especially in the humid climate I live in. Even as a stylist, nothing seemed to work the way I needed it to work.
That all changed when I switched to curl-safe products and embraced routines made for my hair. My curls transformed—and so did my confidence.
Now, I help women experience that same shift.
Love Your Curls was born to solve the everyday struggles no one talks about—especially when it comes to styling and refreshing curls in real-world weather.
This isn’t just about products. It’s about giving you the tools, knowledge, and confidence to finally love your natural hair—on wash day and every day after.
—Love Your Curls Founder
What We Believe
At Love Your Curls, we’re not just selling products—we’re supporting a movement of women reclaiming their natural texture with confidence, care, and joy.
You shouldn’t have to fight your curls to feel beautiful
Our tools and formulas are here to work with your hair, not against it.
Humidity shouldn’t ruin your hair day
We test everything in real-world conditions, so your results last—rain or shine, beach day or city stroll.
Clean should feel luxurious
Everything we create is vegan, cruelty-free, and curl-safe—with a sensory experience that makes your routine feel like a ritual.
Education is empowerment
We don’t just give you products—we guide you with tips, techniques, and real curl care knowledge from a trained specialist.
Join the Curl Circle
Be the first to know when new products drop, get expert curl care advice, and enjoy special treats—just for our inner circle.
